On To Some Regional News – Games Convention Asia 2008

Looks like the on-going Games Convention Asia 2008 in Singapore is having its fair share of announcements:

1. MTV Games, Harmonix and EA to ship Rock Band in Singapore
2. EA Announces iPhone Game Lineup in Asia
3. EA Showcases Best Ever Product Line Up For Consumers at Games Convention Asia 2008.

MTV Games, Harmonix and EA to ship Rock Band in Singapore

Singapore – 18th September, 2008 – Harmonix, the leading developer of music-based games, and MTV Games, a part of Viacom’s MTV Networks (NYSE: VIA, VIA.B), along with distribution partner Electronic Arts Inc. (NASDAQ: ERTS), today announced that Rock Band will be available in Singapore for the Xbox 360® video game and entertainment system from Microsoft and the PLAYSTATION®3 computer entertainment system beginning September 25th, 2008.

Rock Band is an all-new platform for music fans and gamers to interact with music. The game challenges players to put together a band and tour for fame and fortune, mastering lead/bass guitar, drums and vocals. With more master recordings than any other music game, Rock Band features some of the world’s biggest rock artists and spans every genre of rock ranging from alternative and classic rock to heavy metal and punk.

Rock Band also features an unprecedented library of 200 songs available for purchase and download for the Xbox 360® video game and entertainment system and PLAYSTATION 3 system. In the near future, all new Rock Band downloadable content will be available on a weekly basis. For a complete list of Rock Band songs available for purchase to date, please go to https://www.rockband.com/dlc

Since its North American release in 2007, Rock Band has garnered more than 40 awards including Game Critics Award: Best of Show E3 2007 and three awards at The 11th Annual Interactive Achievement Awards including Outstanding Innovation in Gaming, Family Game of the Year, and Outstanding Achievement in Soundtrack.

For more information on Rock Band and Harmonix Music Systems please visit www.rockband.com and www.harmonixmusic.com.

Developed by Harmonix, MTV Games is the publisher of Rock Band. EA is the exclusive distribution and marketing partner for Rock Band.

EA Announces iPhone Game Lineup in Asia

Singapore – September 18, 2008 – EA Mobile™, a division of Electronic Arts Inc (NASDAQ:ERTS), announced today at the Games Convention Asia its first wave of titles on the Apple App Store for Asia Pacific. Players will now be able to enjoy three popular EA games, EA™ Sudoku, Tetris®, and Spore™ Origins – a native version of Spore, on their iPhone™ and iPod® touch.

The unique capabilities of the iPhone and iPod touch offer a new mobile gaming experience through the use of their touch screens, multiple sensors, and high definition graphics. For the first time, the device itself actually becomes an essential part of the game, enhancing game playability like never before.

“EA Mobile is thrilled to be developing games for mobile products as truly revolutionary as the iPhone and iPod touch,” said Mike McCabe, Regional GM of EA Mobile Asia. “The innovative capabilities of these devices create a unique gaming experience for the diverse Asian audience that is very exciting and different from other platforms.”

EA Mobile games for the iPhone and iPod touch will be available as they roll out across Asia from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

EA Sudoku
The iPhone and iPod touch become part of the game as players tap and shake their way through 10,000 Sudoku grids with five difficulty levels. Players use the easy, straightforward touch controls to tap Regular Grid mode, or enter their favorite magazine or Internet puzzle in Newspaper mode.

Tap Pen or Pencil to access the annotated keyboard and enter their selection or record options. Take advantage of helpful features including Error Checking, Hint and Candidate Numbers Auto-Fill. An in-game timer keeps the pressure on, while Stats Tracking records the number of grids solved and total time played. The high resolution, smooth animation of the iPhone delivers spectacular Japanese-themed animations. With
Sudoku on the iPhone and iPod touch, the solution is at players’ fingertips.

Tetris on the iPhone and iPod touch brings a new player experience to the ever-popular puzzle game. The touch screen allows players to pinch, drag, tap, and shake to clear rows and rack up points in a whole new way.

With 15 different levels, this version of Tetris challenges every level of player – from the most novice to the experienced pro. High end music and sound effects combine with cool design and custom animated backgrounds to further heighten game play. Tetris for the iPhone and iPod touch features two different play modes – Marathon Mode and the all new Magic Mode, a unique touch screen implementation designed for Tetris on the iPhone.

EA Showcases Best Ever Product Line Up For Consumers at Games Convention Asia 2008

Singapore – September 18, 2008 – After an award winning showcase of titles at E3 in Los Angeles in July and Games Convention in Leipzig last month, Electronic Arts Inc. (NASDAQ:ERTS) today announced its product line up at Games Convention Asia. EA will demonstrate the innovation and creativity of its portfolio for seasoned gamers and newcomers alike, as it leads the way with great interactive entertainment offerings for broad consumer tastes this year.

On show at the Games Convention Asia are Asia’s best selling franchises and consumer favorites like FIFA 09, NBA LIVE 09, Need For Speed™, The Sims™ and a wide range of casual and family titles for Nintendo platforms including LITTLEST PET SHOP™, Nerf “N-Strike”™ and MONOPOLY®, brand new IP like SimAnimals™, Mirror’s Edge™, Dead Space™, Battleforge™, Spore™, the new MMORPG Warhammer® Online: Age of Reckoning™, mid-session games EA SPORTS™ FIFA Online 2 and NBA STREET Online, and EA Partner titles Crysis Warhead® from Crytek and most notably, Rock Band™ – the long anticipated award-winning title from MTV Games/Harmonix that will make its Asia premiere at the event. Featuring some of the world’s biggest rock artists, this massively popular title Rock Band will be available first in Singapore.

Action on the small screen isn’t letting up either. EA Mobile™, also announced today that Spore™ Origins will be coming soon on Nokia’s N-Gage platform. The game takes full advantage of the NGage functionality whilst allowing players to manouvere their way through a world made of primordial ooze. Spore™ Origins will sit alongside other EA titles already launched on N-Gage, such as Tetris®, The Sims 2™ Pets and EA SPORTS™ FIFA 08.

“We are proud to be unveiling EA’s biggest line up ever for Asia Pacific here at GCA where we have the best games in sports, action, casual, horror, simulation, and online,” said Jon Niermann, President of EA Asia Pacific. “We are bringing in more new games to market this year as the audience for interactive entertainment expands in Asia with equally formidable titles both in package goods and online titles. GCA is a great platform to showcase these offerings for the broad range of people that love to play them.”

The full range of EA titles on display for consumers at the show floor:
• Tiger Woods PGA TOUR® 09
• FaceBreaker®
• Celebrity Sports Showdown
• EA SPORTS™ FIFA Online 2
• Warhammer Online®: Age of Reckoning™
• Battlefield Heroes™
• Command and ConquerTM Red Alert™ 3
• Dead Space™
• Need For Speed™: Undercover
• Rock Band™
• Mirror’s Edge™
• Crysis Warhead®
• The Lord Of the Rings: Conquest™
• Spore™
• The Sims™ 2 Apartment Life
• MySims™ PC
• MySims™ Kingdom
• NERF “N-Strike”
• EA Mobile titles: SPORE™ Origins, Tetris, Sudoku, The Sims™ 2 Pets, FIFA 08

Titles for media behind closed door sessions include:
• The Sims™ 3
• SimAnimals™
• Battleforge™

The Warhammer Online: Age of Reckoning Collector’s Edition will also be available at the booth and those who have pre-ordered the packs, the first 500 stand a chance to receive a set of 3 Limited Edition Warhammer Online Collector’s Posters.

The EA booth will also be conducting Rock Band competitions at the booth and on the main stage (4-8pm on Friday and Saturday), as well as game tournaments and demo’s running throughout the 3 days at the Games Convention Asia.

The Games Convention Asia runs from September 18-20, 2008, 11am -8pm at the Suntec International Exhibition Convention Center Singapore. The EA booth is located in Hall 404, Booth R103.

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