I’m pretty sure going free contributed a significant number to Jetpack Joyride‘s downloads numbers, but hey, there’s no point denying a good game when you see one. Halfbrick today announced at D.I.C.E Summit that their smash-hit iOS title, Jetpack Joyride, has reached the 13 million downloads milestone since going free-to-play (see, I was right).

Winner of TUAW’s “2011 Best App Ever” award and USA Today’s “Top 10 Video Game of 2011,” Jetpack Joyride skyrockets players into the latest adventure featuring the lovable and mischievous hero Barry Steakfries, who captured hearts in previous Halfbrick mobile games, Age of Zombies and Monster Dash.

Additionally, Steakfries’ fans are in for a special treat next month as Halfbrick will release the biggest content update for Jetpack Joyride to date.  Jetpack Joyride is currently a free on via the iTunes App Store. To download the game visit https://itunes.apple.com/us/app/jetpack-joyride/id457446957?mt=8