Game Developer Interview: Apprica (UK)

I hope you caught our review on Punch-It last week. In my opinion, it’s one of the simplest games that has gotten a perfect 5 out of 5 rating from (do check out the review over here). This week we are kick-starting things with an interview with Apprica, the multi-discipline and talented studio behind Punch-It. Check it out:

Tell us more about yourselves and how you started developing mobile games:

Apprica, a UK development company is developing all sorts of apps which include sports news, games, business apps and whatever our customers want for their needs. With the current growth of smart-phones, we are seeing more and more customer requests every week for something unique that helps them engage with their customers or a game they came up with during their lunch hour.

For a relatively simple game, how did you come up with Punch-It, considering that most of the time games tend to consist of several different gameplay mechanics?

Punch-it was just an idea that stuck when we first started think of a game to design and develop . We thought about several game levels in the design phase but decided that most users want a mix of games on their phones which Punch-it slots very nicely for the quick and fun element.

How has the response been so far for Punch-It on the iTunes App Store?

Our response has been very good for phone Apple and Android phones., I think the key lesson or take away from our experience is that the marketing on any app is the most important element in driving sales for the app. It’s impossible to just sit back and wait for the sales – It’s like any design

What will you be working on next?

For our own collection we have invested some time and money to developing an app dedicated for the South African Rugby Team before the World Cup starts – This app will be released in a few weeks and it’s called Bok Rugby.

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